Tom Ralser

Name: The SOFII Foundation
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The fallacy of ‘facts tell, stories sell’

by Tom Ralser

In a new addition to SOFII’s Opinions and Debates showcase, Tom Ralser shares his view on the notion that ‘facts tell, stories sell’. When it comes to fundraising, Tom feels that relying on stories alone isn’t always enough to create a great appeal AND convince your donor to give.

Tom Ralser (he/him) has worked with organisations of all kinds, from Chambers of Commerce to religious organisations, national museums to rural health networks, and local youth organisations to international research institutes. He pioneered applying return on investment (ROI) principles to nonprofit fundraising – an approach credited with helping organisations justify smarter, larger investments.

Based in the United States, Tom is also a Chartered Financial Analyst (CFA), author, and sought-after speaker. You can find him on LinkedIn, here.